Codes and conventions are different things used within music videos to construct messages and meanings. These techniques can be divided into two types; technical and symbolic.
Technical - how meaning in conveyed using technical equipment e.g. camera angle, shot type, non-diegetic sound, diegetic sound, pace and style of editing and the genre.
Symbolic - ways of showing meaning beyond what you can see e.g. through facial expressions, gestures, poses and mise-en-scene.
It is important to have codes and conventions in music videos as it allows for the audience to be familiar with different genres and will eventually recognise the different genres sub consciously. It also provides a structure and narrative to the video that the audience will understand and the video suits and relates to the song and lyrics in some way.
List of codes and conventions:
- Elaborate, choreographed dance routines emphasis skill of performance
- Performance driven music videos
- Narrative - story line
- Mise en scene – costume, props, sets
- Sound – non diegetic and diegetic sound
- Lighting
- Editing – represented of the type of music
- Range of camera shots and angles
- Notions of looking – stereotypes – representations of audience
- High production values – SFX
- Artists – lip syncing
- Value transfers – audience and artist alignment – ideologies
Artistic expression – short film
Overall, mise-en-scene, camera movements, angles and shots and sounds all contribute towards making the music video look professional. However, each different styles of music video, e.g performance, concept and narrative, as well as different genres, which all have different codes, conventions and representations.
The mise-en-scene for music videos differs depending on what the genre of music is. The components of the mise-en-scene are. It is, aed to convey the importance of people in music videos as well as the representation of certain characters.
- Lighting - how the scene is lit
- Props - objects and items within the frame
- Costume - what the artist is wearing
- Hair and Makeup - style of the artist
- Location - where the music video is filmed
- Colour - specific colours representing certain moods and atmosphere, or in my music video, the music itself.
In the music video 'Everybody is in the Place' by The Progidy, the music video is very colourful and has bright lighting and is simple and I sought exstenstive inspiration from this video for my video. I also sought inspiration from 'Happy' by Pharrell Williams, and the use of older generation characters dancing to elaborate choreographed dance routines, which inspired me to create
https://youtu.be/ZbZSe6N_BXs - 'Happy' - Pharrell Williams
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