Audience

To better my understanding on what people want to see in music videos and what aesthetics expose them positively towards the artist, I organised and gathered a focus group of 7 people and asked them questions on what they wanted in a music video and what would appeal to them. 

I was very particular with what social group I chose and the demographic of the people I spoke to. I chose to speak to my close friends as they perfectly matched the target audience of the brief for the music video. They are all 17-18 males who share a love for music, dance music in particular and enjoy watching music videos.  

I spoke to them as a group asking questions such as, ‘Do you appreciate artists who create alter egos?’. The consensus agreed saying that they appreciate artists who create characters to relate to the music, like rapper Eminem with Slim Shady, allowing for the audience to relate to the portrayal of the characters on screen. They also went on to say that there isn’t an accurate representation of older generation artists in the media and that they are mistreated, and that anyone can create dance music.

In addition, I wanted to get a rough idea on what music videos they watch and enjoy. They gave me named examples of music videos including ASAP Mob's 'Yamborghini High', commenting on the aesthetic of the video and the visual effects as well as the colourful environment and use of natural surroundings. They also went on to reference music videos by Gorillaz, like 'DARE', as they use characters to promote their music, as opposed to the artists themselves.

https://youtu.be/uAOR6ib95kQ - 'DARE' by Gorillaz
https://youtu.be/tt7gP_IW-1w - 'YAMBORGHINI HIGH' by ASAP Mob